Define your purpose for the site and the target audience
Targeting is really important if you want to find out a specific market in order to focus your brand message on a specific market that is more likely to buy from you than other markets. Investing money in a small digital business community the result is a much more efficient and effective way to reach potential clients and generate business, increasing engagements and real relationship with your future clients.
Look at your current customer base.
Who are your current customers, and why do they buy from you? The customer base is the group of customers who repeatedly purchase the goods or services of a business. These customers are a main source of revenue for a company. The customer base may be considered the business’s target market where customer behaviours are well understood through marketing research or past experience.
Analyse your product/service.
Before to analyse your product or service, you should spend some time to understand the competitors. After that, you can write a list of each feature of your product or service. Look at your competitors and see what they’re doing. Next to each feature, list the benefits it provides. For example, a graphic designer offers high-quality design services in order to have a professional company image. A professional image will attract more customers because they see the company as professional and trustworthy. In conclusion, the benefit of high-quality design is gaining more customers and making more money.
Once you have your benefits listed, make a list of people who have a need that your benefit fulfills. For example, a graphic designer could choose to target businesses interested in increasing their client base.