When designing a new logo it is incredibly important to understand your customer, market, company values and your USP (unique selling point). A logo should resonate with your core target market through colours, icons and fonts. It also should represent who you are and what you stand for. Remember, your logo is generally the first point of contact with any new clients and should be a reason for them to want to to know more.
Logos need to be able to adapt to many forms these days as marketing spans across a variety of different platforms. That’s why it’s important to mock up a logo across a variety of different media to see if it operates in a uniformed fashion across a wide spectrum of environments. Portview Digital is first for Logo Design Dublin.